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hxalive “unexpected”

2015-06-14

hxalive00001

ドメスティック時計ブランド“ALIVE”と”HXB”のタッグによる、様々な枠を超越した新しいスポーツファッション・ユニットがスタートしました。

hxalive “unexpected” 【予期しない、意外な】をテーマに今までのバスケウェアをよりクリエイティブに、よりファッショナブルにアレンジするプロジェクトです。
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hxalive / エイチエックスアライブ”ではバスケウェアを、“ALIVE”のCEOに就任したプロサーファーでもある”湯川 正人”クンの概念に囚われない自由な発想と”HXB”が持つ斬新さで再構築しファッションアイテムとして提案します。
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スポーツテイストをファッションとしてミックスするスタイルが最高潮に盛り上がりをみせている今、ほかの人とはかぶりたくないという天邪鬼な人にはとくにオススメの逸品です。
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まずは、ALIVEの今季シーズングラフィックをベースに、異なるカルチャーのアイテムをMIXし、個々の魅力が倍増された4種のグラフィックパンツが登場。
jerry

透き通るクラゲの鮮やかなブルーが冴える”Jerry Fish”クラゲ柄。
parmtree

魅惑のピンクグラデーション越しにヤシの木をちりばめたスペイシーな”Parm Tree”柄。
vflower

トラディショナルな中にも遊びをもたせ70’Sフレーバーを抽入した”Vintage Flower”柄。
coffee01

実際に注いだコーヒーにミルクを流し、絶妙なマーブル柄をクリエイトした”Milk Coffee”柄。

そして、よりカジュアルにするためにhxaliveではシルエットをアップデートしました。
HXBのバスケットパンツをベースに股上を深くし、ヒモ先にはシルバーのエンドキャップ。
左後ろに、hxalive “unexpected”ロゴを刺繍で施しました。
hxalive

hxalive “unexpected” は、Limitedアイテムとしての限定販売となります。
時代を切り開く新しいスタイルを是非チェックしてみてください。

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