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HXB × ALIVE

2015-04-04

ALIVEXHXB11

@鎌倉をベースに世界へ向けて展開中のドメスティック時計ブランド“ALIVE”と”HXB”が
今春、様々な枠を超越した新しいスポーツファッション・ユニットをスタート。

その名も”hxalive”

hxalive “unexpected” 【予期しない、意外な】をテーマに今までのバスケットボールアパレルをよりファッショナブルに街でも着れるように提案するプロジェクトです。
f9f6f75d053de0797c74e2b526a8c654

“hxalive”ではバスケットジャージーやバスケットパンツなどを、“ALIVE”のCEOに就任したプロサーファーでもある”湯川 正人”クンの概念に囚われない自由な発想と”HXB”が持つ斬新さで再構築しファッションアイテムとして提案します。

リリースは5月末〜6月初予定。

既に、今季の“アライブ” 2015 S/SのLOOKBOOKに”hxalive”の一部アイテムが登場しているので、イかした時計と共に是非チェックしてみてください。

264afdf41a3bca634e1d6c4adb934ca4
3afac8ca514f866cf4651459bf61ec7a
hxalive

hxalive “unexpected”
時代を切り開く新しいスタイルをお楽しみに。

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